Service Designer - LEGO

Description : Service Designer. Company : LEGO. Location : Hybrid remote in London

Job Description

Core Responsibilities

  • Plan and facilitate research with users and stakeholders
  • Facilitate mapping as-is and to-be user journeys and service blueprinting with participants from all seniority levels
  • Support decision-making through scenario planning, risk analysis, innovation processes and strategic foresight
  • Tell compelling stories that help build empathy with user pain points and an appreciation for underlying technology constraints
  • Partner closely with product management and engineering to define and prioritise roadmap items


Do you have what it takes?

  • Background in user experience, research, or service design
  • Proven experience applying service design principles to real world problems
  • Ability to work in a cross-functional team, using design thinking to build empathy for user needs
  • Experience mapping complex processes with many levels of user and sharing artefacts with senior leadership and stakeholders
  • Ability to travel occasionally (Billund and Copenhagen)

What’s in it for you?

Here are some of what to expect:

  • Family Care Leave – We offer enhanced paid leave options for those important times.

  • Insurances – All colleagues are covered by our life and disability insurance which provides protection and peace of mind.

  • Wellness – We want you to be your best self, so you'll have access to the Headspace App and lots of wellbeing initiatives and programmes run by local teams where you are based.

  • Colleague Discount – We know you'll love to build so from day 1 you will qualify for our generous colleague discount.

  • Bonus – We do our best work to succeed together. When goals are reached and if eligible, you'll be rewarded through our bonus scheme.

  • Your workplace – When you join the team you'll be assigned a primary workplace location i.e. one of our Offices, stores or factories. The hiring team will discuss the principles of our hybrid work model 'Best of Both', role eligibility and frequency with you during the recruitment process.

Children are our role models. Their curiosity, creativity and imagination inspire everything we do. We strive to create a diverse, dynamic and inclusive culture of play at the LEGO Group, where everyone feels safe, valued and they belong.

The LEGO Group is proud to be an equal opportunity employer. We are committed to equal employment opportunity and equal pay regardless of e.g. race, colour, religion, sex, national origin, sexual orientation, disability or gender identity.

The LEGO Group is fully committed to Children’s Rights and Child Wellbeing across the globe. Candidates offered positions with high engagement with children are required to take part in Child Safeguarding Background Screening, as a condition of the offer.

Thank you for sharing our global commitment to Children’s Rights.

Just imagine building your dream career.

Then make it real.

Join the LEGO® team today.


  • Location London, United Kingdom
  • Job ID 0000008198
  • Category Creative & Design